The top Etsy keywords right now are gift for her, christmas gift, personalized gift, birthday gift and digital download. Those five sold the most in the 30 days to November 9, 2026, according to Podezzy's Etsy marketplace data. The full top 50 is in the table below. Etsy does not publish how often a term is searched, so this list ranks keywords by estimated sales through the term. Sales show which phrases ended in a purchase, which a search count alone cannot.
Last updated: November 10, 2026, with data to November 9, 2026. This page is refreshed once a month. Podezzy is a free toolkit for Etsy sellers, and these numbers come from the same daily marketplace snapshots its keyword tools run on. Christmas terms are climbing fast this month: christmas stocking sold 283% more than in the 30 days before.
The 50 top Etsy keywords this month
Each row is one search term. Sales are estimated units sold across the listings that rank for the term in the last 30 days. Change compares that with the 30 days before. Opportunity is Podezzy's 0 to 100 score for the share of demand the biggest sellers do not already hold, so higher is easier to break into. The theme column is our own grouping, because the data carries no Etsy category for a search term.
| # | Keyword | Est. sales, 30 days | Change vs prior 30 days | Opportunity (0-100) | Theme |
|---|---|---|---|---|---|
| 1 | gift for her | 1,388,689 | +5.3% | 22 | Gift |
| 2 | christmas gift | 1,221,113 | +67.0% | 43 | Holiday |
| 3 | personalized gift | 858,857 | +18.5% | 45 | Gift |
| 4 | birthday gift | 697,011 | +10.3% | 32 | Gift |
| 5 | digital download | 639,336 | +0.5% | 24 | Pattern, digital or service |
| 6 | gift for him | 558,984 | +11.4% | 27 | Gift |
| 7 | gift | 557,325 | +11.1% | 23 | Gift |
| 8 | crochet pattern | 492,063 | +0.6% | 72 | Pattern, digital or service |
| 9 | christmas | 475,491 | +87.3% | 38 | Holiday |
| 10 | anniversary gift | 472,762 | +2.6% | 29 | Gift |
| 11 | instant download | 455,099 | -1.4% | 26 | Pattern, digital or service |
| 12 | christmas ornament | 432,978 | +145.2% | 49 | Holiday |
| 13 | christmas decor | 419,408 | +141.5% | 50 | Holiday |
| 14 | baby shower gift | 403,390 | +4.4% | 46 | Gift |
| 15 | bridesmaid gift | 376,609 | -2.8% | 56 | Gift |
| 16 | mothers day gift | 367,965 | +8.8% | 33 | Gift |
| 17 | gift for mom | 340,313 | +8.9% | 34 | Gift |
| 18 | wedding gift | 328,578 | -6.6% | 40 | Gift |
| 19 | housewarming gift | 326,184 | +17.2% | 26 | Gift |
| 20 | sticker | 305,685 | -5.2% | 41 | Broad word |
| 21 | handmade | 305,535 | +9.4% | 18 | Broad word |
| 22 | home decor | 300,010 | +7.1% | 14 | Broad word |
| 23 | personalized | 281,878 | +10.8% | 42 | Broad word |
| 24 | machine embroidery | 276,936 | +11.5% | 51 | Pattern, digital or service |
| 25 | stocking stuffer | 268,591 | +75.6% | 47 | Holiday |
| 26 | christmas stocking | 247,430 | +282.7% | 78 | Holiday |
| 27 | halloween | 237,901 | -24.0% | 25 | Holiday |
| 28 | fathers day gift | 233,645 | +15.1% | 40 | Gift |
| 29 | vintage | 225,877 | +2.1% | 6 | Broad word |
| 30 | crochet | 221,936 | +1.5% | 48 | Broad word |
| 31 | personalised gift | 217,498 | +27.0% | 55 | Gift |
| 32 | pattern | 207,889 | +1.9% | 48 | Pattern, digital or service |
| 33 | custom | 206,657 | +1.8% | 37 | Broad word |
| 34 | pdf sewing pattern | 198,665 | +16.8% | 82 | Pattern, digital or service |
| 35 | birthday | 193,404 | -2.3% | 30 | Broad word |
| 36 | embroidery design | 185,424 | +2.2% | 48 | Pattern, digital or service |
| 37 | gift for dad | 183,425 | +19.0% | 38 | Gift |
| 38 | decor | 183,110 | +7.3% | 21 | Broad word |
| 39 | pdf crochet pattern | 175,757 | +17.0% | 68 | Pattern, digital or service |
| 40 | book lover gift | 175,520 | +22.7% | 38 | Gift |
| 41 | personalised | 173,307 | +12.1% | 53 | Broad word |
| 42 | sewing pattern | 168,156 | +1.0% | 59 | Pattern, digital or service |
| 43 | christmas crochet | 163,791 | +78.6% | 77 | Holiday |
| 44 | psychic reading | 159,368 | -8.3% | 79 | Pattern, digital or service |
| 45 | holiday decor | 156,290 | +125.1% | 44 | Holiday |
| 46 | amigurumi pattern | 156,162 | +0.8% | 69 | Pattern, digital or service |
| 47 | teacher gift | 153,547 | +18.4% | 31 | Gift |
| 48 | 3d printed | 152,643 | +0.8% | 43 | Broad word |
| 49 | diy | 149,971 | +5.6% | 45 | Broad word |
| 50 | cute | 148,255 | -2.8% | 27 | Broad word |
For the live version of this list, open the Etsy trending keywords board. It shows the same top 50 from the latest daily snapshot. Switch it to 7 or 14 days to see what moved this week, or filter it to one theme such as gift or christmas. The board takes no search term and costs none of your daily free lookups.
Which top Etsy keywords are rising, and which are falling
Every term that grew more than 50% this month is a Christmas or holiday term. Christmas stocking leads with a 283% jump, ahead of christmas ornament (+145%), christmas decor (+142%) and holiday decor (+125%).
Only four terms in the top 50 fell by more than 5%. Halloween dropped 24%, and in the latest 7 days its sales were 45% below the 7 days before. Psychic reading (-8%), wedding gift (-7%) and sticker (-5%) fell by smaller amounts.
The 7-day board shows where the Christmas demand is heading. Five stocking phrases missing from the 30-day top 50 already made the 7-day list: family stockings (29th), holiday stocking (39th), custom stocking (46th), stocking with name (48th) and embroidered stocking (50th). Each of them sold 84% to 96% more this week than the week before. If you sell Christmas products, stockings are the clearest signal in this snapshot.
Why this list ranks by sales, not searches
Etsy does not publish search volume for any term. Lists that call themselves the "most searched keywords on Etsy" are estimates from a third-party tool's own data, and different tools give different answers. Podezzy's list starts from what shoppers bought: the board counts units sold across every listing that ranks for a term, from daily snapshots of Etsy marketplace activity. The figures are estimates and they cover the whole marketplace, not only US shoppers.
The totals overlap, because a sale that matches two terms counts toward both. The 50 rows add up to 17.2 million, but Etsy did not sell 17.2 million items through them. And a sales list rewards terms that convert, which is not the same as terms people type most.
The gap shows when you put this list next to a search-based one. eRank's October 2026 list of the top 20 searches by US shoppers opens with christmas, shirt, crochet pattern, digital products, halloween, wall art and tshirt, and most of its 20 are product words. Shirt, tshirt, wall art, mug and sweatshirt are not in Podezzy's sales top 50 at all, while 18 of the 50 sales leaders contain the word gift (17 in the gift theme below, plus christmas gift, which we count as holiday). Christmas, crochet pattern, halloween, personalized gift and sticker (stickers on eRank's list) appear on both. The two lists answer different questions: one shows what shoppers type, the other shows which phrases end in a purchase.
The best keywords for Etsy are rarely the biggest ones
A top Etsy keyword is not automatically a good keyword for your shop. The sales column says the demand exists. The opportunity score says whether a new listing can get any of it. On Podezzy's keyword research tool, opportunity above 50 means there is room, and below 30 means the top shops have the term locked up.
By that measure the number one term is one of the hardest. Gift for her has an opportunity score of 22 and a competition score of 78. Home decor (14), handmade (18) and vintage (6) are even more closed.
| Theme | Terms in top 50 | Share of board sales | Median opportunity | Terms scoring 50 or more |
|---|---|---|---|---|
| Gift | 17 | 44% | 34 | 2 |
| Holiday | 9 | 21% | 47 | 3 |
| Pattern, digital or service | 11 | 18% | 59 | 7 |
| Broad word | 13 | 17% | 37 | 1 |
Gift phrases carry the most sales and the least room. Seven of the 13 terms that score 50 or more are patterns, digital files or a service, led by pdf sewing pattern (82), psychic reading (79), crochet pattern (72), amigurumi pattern (69) and pdf crochet pattern (68). Christmas stocking (78) and christmas crochet (77) are the strongest holiday terms. Spelling matters too. The British "personalised gift" scores 55 while the US "personalized gift" scores 45, so the data treats them as two terms with different amounts of room.
Shares in the table use the board's added-up total, so they carry the same overlap noted above. Read them as the shape of the list, not exact market shares.
How to use a top keyword: the christmas ornament example
A top keyword works as a direction rather than a tag to copy. Christmas ornament ranks 12th, with an estimated 432,978 sales in 30 days and 145% growth. It also has 1,333,539 listings from 129,467 shops competing for it, according to a Podezzy keyword lookup on November 10, 2026 (snapshot November 9).
The ten listings selling the most on that term tell you what shoppers actually buy when they type it. Five of the ten are Christmas stockings, not ornaments. The ornaments in the top ten are personalized too. They include a jingle bell ornament, gingerbread letter ornaments with a name, a ceramic ornament with custom text, an "our first Christmas engaged" ornament and wooden name ornaments. The tags those ten listings share go well past the head term. Custom name ornament, kids name ornament, name stocking, family stockings and embroidered stocking each appear on two or more of them.
Personalized pieces lead this term, and stockings took 53% of the top ten's 30-day sales (6,878 of 13,064). Eight of the ten winners already tag "christmas ornament", so the head term alone sets no listing apart. A seller would build listings around a longer phrase such as "kids name ornament" and keep the head term as one of the tags. Etsy's guide to using tags (edited April 21, 2026) sets the limits:
You can use up to 13 tags per listing. Each tag can contain up to 20 characters.
The same Etsy page names "gift for her" as a buyer-minded search term that suits a tag. Our guide to the thirteen Etsy tags covers how to fill all 13 without wasting slots on repeats.
The same check works on an evergreen term. Book lover gift ranks 40th with 175,520 estimated sales. Four of its ten best-selling listings are personalized book embossers, and "custom book embosser" is a tag on four of them.
Which top Etsy keywords fit a print-on-demand shop
Not every term in the top 50 is a product a print-on-demand shop can make. Patterns, digital downloads, machine embroidery files, psychic readings, vintage items and 3d printed goods sell well but are not printed on a blank. The terms a POD seller can list against directly are mostly the gift phrases (teacher gift, gift for mom, gift for him and the rest), sticker, christmas ornament and christmas stocking.
Most of those POD-friendly terms sit well below 50 on opportunity: gift for him scores 27, teacher gift 31 and gift for mom 34. Sticker, at 41, is near the middle of the board. Marmalead's notes on top Etsy searches make the same point from the search side. Many top searches are broad, shoppers narrow toward specific long-tail phrases as they browse, and those long-tail phrases are less competitive. For a POD shop, use the top 50 to pick the occasion or recipient. Then target the narrower phrase inside it, such as a personalized teacher gift rather than teacher gift alone. How Etsy decides whether your listing even qualifies for a phrase is covered in how Etsy search ranks a listing.
Top Etsy keywords FAQ
Is there an official list of the most searched Etsy keywords?
No. Etsy does not publish search counts, so every "most searched" list is a third-party estimate. By estimated sales in the 30 days to November 9, 2026, the top five are gift for her, christmas gift, personalized gift, birthday gift and digital download.
How often is this list of top Etsy keywords updated?
This page is refreshed once a month with a new 30-day snapshot. The trending keywords board updates from the daily snapshot, so check it between refreshes for the current ranking.
Should I put a top Etsy keyword in my tags?
Use it as one of your 13 tags only if it truly describes the item, and spend the other tags on longer phrases with more room. Most top terms score below 50 on opportunity, which means the top shops already hold much of the demand for the head term.
Are these top Etsy keywords US only?
No. Podezzy's figures cover sales across the whole Etsy marketplace. Search-based lists such as eRank's monthly US report cover US shoppers only, which is one reason the two lists differ.
What to do next
Pick one term from the table that fits what you make and run it through the Etsy keyword research tool. One lookup returns its sales, opportunity and competition, the listings and shops winning it, and the tags those listings share. It is the same check we ran on christmas ornament above.