Checks a listing title against the 140-character limit, the first-40 rule, repetition and keyword stuffing.
Etsy reads the whole title, but it shows only the front of it and weights the front of it hardest. Everything below updates on every keystroke.
Runs entirely in your browser — nothing you type is uploaded
A full title, inside the limit.
Handmade Haven | Personalized Name Neckl…
First 40 characters of 133 — the rest is indexed but never shown here19 words · 13 unique · 133 characters
A title has 140 characters, but only the first 40 or so do most of the work — that is what shows in search results and what carries the most matching weight.
This checks the mechanical things you can get wrong before you worry about the wording. It runs entirely in your browser.
The first 40 characters should contain the phrase you most want to rank for. Everything after it still counts, but far less.
Repetition wastes room. A word appearing three or more times is not helping you rank three times harder.
Separators are fine in moderation. More than four pipes or dashes reads as stuffing to shoppers as well as to Etsy.
This checks the mechanics; it cannot tell you whether the phrase you front-loaded is worth having. Score it in keyword research first, then give the same listing's thirteen tags to the tag checker — the title and the tags are matched together, so a word covered in one is not worth a slot in the other. How Etsy search actually ranks a listing explains why front-loading matters at all.
Unlimited lookups, saved lists, rank tracking and bulk listing across four marketplaces.
