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Etsy Top Shops

The Etsy shops selling the most units in the last fortnight, with their review profile, catalogue size and country.

Etsy Top Shops All countries · 14-day window
— Leader lifetime avg/day top shop, whole-life average
— Shops shown ranked across all countries
# Shop Country Sales 14d Lifetime avg/day Growth Reviews Active listings Favourites
Reading the marketplace…

The two sales columns answer different questions. Sales 14d is the fortnight. Lifetime avg/day is total sales spread over every day the shop has been open, so it is a whole-life average and not a reading of this week — a shop open since 2012 carries a decade of trading in that number. The rank is the shop’s global position, not its place within the country you have filtered to.

Growth compares this window with the one before it. Ranked by sales in the last 14 days.

Knowing who the biggest shops in a market are tells you what a finished operation looks like: how many listings they carry, how fast they turn, how many reviews they hold.

Filter by country to see the shops you are actually competing against in your own market.

How to read this

The board carries two different kinds of number and it is worth knowing which is which.

Sales is the last fourteen days — a real window, and the thing that decides the ranking.

Lifetime average per day is the shop's total sales spread evenly across every day it has been open. It is not a rate for the fortnight, and on an old shop it will look far lower than the window suggests.

They answer different questions: one is how a shop is doing now, the other is how large it has grown. Neither is a substitute for the other.

Review average across tens of thousands of orders is a good proxy for whether print quality and dispatch times hold up at volume — which is decided by the provider, not the marketing, as choosing a print provider works through.

Take a name from this board into the shop analyzer for its age and rank history, or ask the question of a term instead with shops winning a keyword.

Questions

Which Etsy shops sell the most?
The leaders differ by market, and that is the useful view: filter the board by country to see the shops you actually compete with. Comparing yourself to the largest shop on Etsy tells you nothing; comparing yourself to the leaders in your own market tells you what good looks like.
What do top shops do differently?
They are consistent rather than clever. A tight product range, the same tag strategy applied across every listing, photography that looks like one brand, and fast responses that protect their review score.
How many listings does a top shop usually have?
It varies widely, and the board shows each shop's catalogue size so you can see for yourself. Many strong shops run on a modest catalogue where a handful of listings carry the revenue; volume alone does not produce sales.
Can a new shop compete with them?
Not on their main keywords, and you should not try. You compete on long-tail searches they have not bothered to target, then build history until you can move up.

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