PODezzy

Etsy Seasonal Calendar

Every selling event of the year with its prep window, peak dates, shipping cut-off and the keywords that carry it.

The selling year Prep Peak Ship by Today
Loading the selling year…

Almost nobody publishes shipping cut-offs next to prep windows, which is exactly the pairing a print-on-demand seller needs.

How to read this

Open any event and it gives you four dates.

Prep from is when to start: listings need to be live and indexed before the peak opens, not on the day.

Peak opens is when searches start converting in volume, and Peak ends is when they stop.

Ship by is the last realistic dispatch date for the occasion.

The bar on each row plots all four against the year, so you can see at a glance which windows are open now and which have already passed.

Take an event's keywords to keyword research for their opportunity scores, and to keyword trends to see whether this year's demand is arriving earlier or later than the calendar assumes. Why a fortnight of traffic has to pass before Etsy will rank a new listing is covered in how Etsy search actually ranks a listing.

Questions

How many weeks before a holiday should I list?
Start at the prep date shown for each event, usually four to six weeks before its peak window opens, which is earlier than most sellers expect. The listing needs about a fortnight of traffic and some early sales so Etsy has something to rank it on when the season arrives.
Which seasons matter most for print-on-demand?
Christmas dominates everything, followed by Mother's Day, Father's Day, Valentine's Day, graduation and Halloween. Occasion gifts suit print-on-demand because the design carries the value.
When does Christmas search traffic start?
Searches begin climbing in October and peak through late November and early December. Listing in September gives you time to build history before the rush.
Should I unlist seasonal items afterwards?
No. Leave them live so they keep their accumulated sales and review history for next year. Relisting from scratch every season throws that away.

Tools that pair with this

Live
Etsy Keyword Research Tool
Live
Etsy Niche Finder
Live
Etsy Shop Analyzer
Podezzy is free to use. We may earn a commission from some of the tools we link to. It never changes what we recommend, and it never changes what the data says.

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