PODezzy

Shops Winning A Keyword

The shops taking the most sales from any Etsy search term, and how much of the term's demand they hold between them.

Keyword Live

Try one

Enter a keyword and run the lookup.

You will see who takes the sales, how much of the term they hold between them, and whether there is room left for a new listing.

An opportunity score tells you a term is contested. This tells you by whom.

If three shops hold half the sales on a keyword, that is a closed market whatever the volume looks like. If forty shops split it evenly, there is room.

How to read this

Share of sales is the number to read first. Concentration, not volume, decides whether a new listing can place.

A shop appearing across several of your target keywords is your actual competitor. Take its name to the shop analyzer for its age, rank and review profile — a young shop holding a term is a very different problem from a twelve-year-old one.

If the term turns out to be closed, the niche finder is the faster way to a phrase with room in it than trying to out-write an incumbent.

Questions

Why does one shop hold several page-one spots?
Because they have built enough performance history on that phrase that Etsy trusts their whole catalogue for it. It is a strong signal the keyword is effectively owned and a hard place to start.
Should I avoid keywords a big shop dominates?
Avoid the exact phrase, not the category. Go one level more specific. If a large shop owns 'dog mom shirt', there is usually room on 'golden retriever mom shirt' with the same buyer intent.
What does shop age change?
Older shops carry review volume and sales history, which supports ranking. It is not an unbeatable advantage, but it means you win on specificity rather than head-on.
How is share of results measured?
By sales: the shops taking the most sales for the term over the window, up to ten, and the share of the term's sales they hold between them. A few shops holding a large share means the term is crowded.

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