The Comfort Colors color chart for the 1717 tee has 67 colors: 52 pigment-dyed, 13 direct/reactive dyed and 2 grouped as "Other", according to the Color selector on the brand's own product page. On Etsy, few of those names sell much under their own name. In Podezzy's Etsy data (snapshot November 12, 2026), listings matched to "comfort colors ivory", the biggest color term we found, sold an estimated 784 units in 30 days. That is under 1% of the 85,382 for "comfort colors shirt", and 7 of the 10 best sellers under Ivory were mockup images of blank shirts.
Last checked: November 13, 2026. Color names and dye groups come from the Comfort Colors 1717 product page. Etsy numbers come from Podezzy, a free toolkit for Etsy print-on-demand sellers, in a snapshot dated November 12, 2026: estimated sales of the listings matched to each term over the previous 30 days, not search counts.
All 67 Comfort Colors 1717 colors, by dye type
Comfort Colors sorts the 1717 colors into three groups, in this order on its page.
Pigment dye (52): Bay, Washed Denim, Granite, Sapphire, Blossom, Chambray, Lagoon Blue, Neon Pink, Island Reef, Navy, Berry, Flo Blue, Violet, Melon, Emerald, Seafoam, Crimson, Grape, Wine, Denim, Brick, Bright Salmon, Sandstone, Blue Spruce, Blue Jean, Mustard, Pepper, Burnt Orange, Neon Red Orange, Khaki, Citrus, Yam, Light Green, Grey, Royal Caribe, Ice Blue, Butter, Crunchberry, Hemp, Chalky Mint, Terracotta, Island Green, Moss, Periwinkle, Watermelon, Hydrangea, Peachy, Espresso, Neon Lemon, Neon Violet, Neon Cantaloupe, Bright Orange.
Direct/reactive dye (13): White, China Blue, Sage, Midnight, Graphite, Paprika, Chili, Mystic Blue, Black, True Navy, Red, Ivory, Orchid.
Other (2): Rose Quartz, Dusk.
On November 13, 2026, the Paprika swatch on that page used a photo with the same color code (13P) and the same pink as Crunchberry's, so the swatch does not show what Paprika looks like. Ask your print partner or a distributor for a physical sample before you offer it.
On November 13, 2026, the brand's separate color page listed 91 entries across all Comfort Colors styles: 81 single colors plus 10 combined entries such as Bay / Tan and Ivory / Ivory. Fourteen of those 81 are not on the 1717 list: Amethyst, Banana, Celadon, Citrine, Clay, Cumin, Fern, Fiji Blue, Grass, Hibiscus, Ocean, Sea Glass, Smoke and Umber. Third-party counts differ. Rush Order Tees' guide, dated November 15, 2022, gives the 1717 71 colors in one table and 81 in another place, so check the brand page on the day you plan a collection.
Pigment dye or reactive dye: what changes on the shirt
Pigment-dyed colors are the vintage-looking ones. Comfort Colors' care page says pigment dye colors "provide a vintage look that will remain for the life of the garment", while reactive dye colors "provide a traditional dyed appearance, with the same great softness."
Podezzy's swatches are screen approximations taken from the brand's swatch photos. The 1717 page shows photo swatches and names without hex codes, and a garment-dyed shirt will not match a screen exactly.
Pigment dye also behaves differently in the wash. The same care page warns that loose pigment can stay on the surface after the first wash and stain lighter clothes. The page recommends washing these shirts separately or with like colors, in cold water, and says "shade variations are inherent in the garment dyeing process" and that the shirts are pre-shrunk during dyeing, with almost no shrinkage at home. Rush Order Tees' guide adds that reactive colors are more colorfast and that pigment colors fade slightly over many washes. For your shop, that means two Pepper shirts in one order can differ slightly in shade, and a pigment-dyed shirt needs a wash note in your listing or packaging.
Which Comfort Colors color names sell on Etsy
The terms for Ivory, Pepper, Black and White have the most estimated sales, and most best sellers under them are mockups. Only 14 of the 67 color names have a term of their own in Podezzy's Etsy data. For every color we tried "comfort colors" plus the color. Where that returned nothing we tried the color first, and for some colors "shirt" added or "comfort color" in the singular. The other 53 colors returned no data under any of those phrasings.
| Etsy term (as matched) | Est. sales, 30 days | Listings | Mockups in top 10 (any color or style) |
|---|---|---|---|
| comfort colors shirt (for scale) | 85,382 | 663,806 | 0 |
| comfort colors ivory | 784 | 4,355 | 7 |
| pepper comfort color | 311 | 2,612 | 6 |
| black comfort colors | 274 | 2,520 | 9 |
| white comfort colors | 228 | 3,388 | 10 |
| comfort colors red | 98 | 854 | 9 |
| comfort colors moss | 62 | 937 | 9 |
| comfort color butter | 62 | 435 | 7 |
| comfort colors grey | 49 | 799 | 10 |
| comfort colors navy | 42 | 408 | 7 |
| comfort colors bay | 39 | 829 | 9 |
| comfort colors khaki | 38 | 300 | 5 of 5 returned |
| comfort colors yam | 26 | 1,033 | 8 |
| comfort colors berry | 25 | 481 | 10 |
| denim comfort colors | 16 | 400 | 8 |
Source: Podezzy's Etsy data, snapshot November 12, 2026, estimated sales of matched listings over 30 days. "Mockups in top 10" counts the ten best-selling matched listings whose title contains "mockup" or "mock-up", whatever color or Comfort Colors style they show. "Pepper comfort colors" matched the variant "pepper comfort color".
The mockups are not always of the named color. Five of the nine under "black comfort colors" are mockup bundles, three of them listing 38 to 44 colors, and the top "comfort colors grey" listing is an Ivory mockup. None of the ten best-selling listings for "comfort colors shirt" names a 1717 color in its title or tags: they are custom photo and bootleg shirts, Thanksgiving and Christmas matching tees, a Disney family set and an embroidered grandma shirt.
The color terms are loose, too. The top listings under "comfort colors red" include Crimson and Brick mockups, "comfort colors navy" is led by True Navy, and "comfort colors grey" includes Graphite, Pepper and Dusk. Two of the non-mockup best sellers under "comfort color butter" are listings for the same stick-of-butter sweatshirt design, so there the word matched the design.
Group mockups among the best sellers in the same snapshot pair Ivory, Pepper, Moss, Yam and Espresso for fall, Moss, Ivory and Crimson for Christmas, and White with Blossom for bridal parties. Those pairings come from mockup listings, so treat them as ideas for a palette.
To check a color name before you build a listing around it, type it into Podezzy's free Etsy keyword research tool both ways ("comfort colors moss" and "moss comfort colors") and look at what the top listings are. If they are mostly mockups, the number mostly measures mockup sales.
Look-alike colors to label carefully
Several 1717 colors look close in the brand's swatch photos, and in each of these groups the dye type changes. Pepper is pigment-dyed while Black and Graphite are reactive. Navy is pigment-dyed while True Navy and Midnight are reactive. Ivory and White are both reactive, but Sandstone, the next pale neutral, is pigment-dyed. Moss and Hemp are pigment-dyed and Sage is reactive.
One mockup shop in the snapshot pairs the Comfort Colors color name with a plain color word in its titles, as in "CC 1717 Pepper Grey Tshirt", "CC 1717 Moss Green Tshirt" and "Crimson Shirt Flat Lay Mockup | CC 1717 Red Tshirt". You can label a color variation the same way, for example "Pepper (dark gray)".
How to use the chart when you list a Comfort Colors shirt
- Start from the 67 colors on the 1717 page, then check which of the 67 your print partner stocks.
- Order a sample in each color you plan to sell. Comfort Colors' FAQ recommends getting a sample to judge the exact color, and notes that a shade can look slightly different on a 50/50 blend than on 100% cotton, and on fleece than on jersey. The t-shirt print size guide makes the same point about print placement.
- Photograph or mock up your design on the exact color you sell.
- Name each variation with the Comfort Colors name and a plain color word.
- Add the brand's wash advice for pigment-dyed colors: wash separately before the first wear, then with like colors, in cold water.
The 1717's width, length and maximum print area on each size are in the Comfort Colors 1717 size chart.
Comfort Colors color chart FAQ
How many colors does Comfort Colors have?
The 1717 tee comes in 67 colors on its product page as of November 13, 2026. Across all styles, the brand's color page lists 81 single colors plus 10 combined entries.
Which Comfort Colors color names sell most on Etsy?
In Podezzy's Etsy data (snapshot November 12, 2026), "comfort colors ivory" had the most estimated sales of any color term, about 784 in 30 days, followed by Pepper, Black and White. Most best sellers under those terms were mockups, so the data cannot rank shirt colors by popularity.
What is the difference between Pepper and Black?
Pepper is a pigment-dyed color with a vintage look; Black is a direct/reactive color with a traditional dyed look, according to the Comfort Colors 1717 page and care instructions.
Do Comfort Colors shirts fade?
Comfort Colors says its pigment colors keep their vintage look for the life of the garment. Rush Order Tees' guide says pigment colors fade slightly over many washes and reactive colors are more colorfast.
Does Comfort Colors publish hex codes for its colors?
The 1717 product page shows photo swatches and color names without hex codes. For an exact color, Comfort Colors' FAQ recommends getting a sample, and it offers a catalog or swatch card.
What to do next
Before you add a color to your shop, run its name through the Etsy keyword research tool and check whether the listings selling under it are shirts or mockups.