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Etsy Keyword Research Tool

Check any Etsy search term against real marketplace data — what it sells, how crowded it is, and whether it is still climbing.

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Score any Etsy search term out of 100.

You get the composite keyword score, its lifecycle stage and market type, the five component scores behind it, sales, views, favourites, revenue, listings and shops for your chosen window — then the listings, categories and shops actually winning the term.

Most Etsy keyword advice is folklore. This is not. Every figure here comes from a daily snapshot of what Etsy shoppers actually bought, viewed and favourited — not an estimate derived from a search box.

How to read this

Keyword score is the overall verdict: demand weighed against how hard it is to win.

Opportunity is the share of demand the established sellers do not already hold. Above 50 means there is room; below 30 means the top shops have it locked up.

Competition counts how many shops and listings are fighting over the term.

Seller fit asks whether a small shop can realistically place.

Opportunity matters more than volume because eligibility and position are two different problems — how Etsy search actually ranks a listing separates them. Once you have a term, check what the listings winning it convert at with who ranks for this keyword.

Questions

How do I find keywords buyers actually search on Etsy?
Start with the words a buyer would type, not the words you would use to describe your product. Someone buying a gift searches 'gift for new mom', not 'pastel cotton bodysuit'. Score that term here for demand and competition, then open Related Keywords to see the phrasing that ranking listings actually use.
What makes a keyword low competition?
Competition is the number of active listings fighting for the same search. A keyword with solid demand and a small listing pool is where a new shop can realistically reach page one. High demand plus tens of thousands of listings usually means you are buying a lottery ticket.
How many keywords should one listing target?
One main keyword in the title and the first few words, then 13 tags covering close variations and long-tail phrases. Do not try to rank a single listing for five unrelated keywords, it dilutes every one of them.
Where does this data come from?
Daily snapshots of Etsy marketplace activity: sales, views, favourites and revenue per search term. They are measured, not estimated, and the refresh date is shown on every result, so a keyword you checked last month may look different today.

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Podezzy is free to use. We may earn a commission from some of the tools we link to. It never changes what we recommend, and it never changes what the data says.

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